| Dollar Index Finds Buyers
September 28, 2009 at 10:57 am
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| | Overall, the dollar index posted some small gains on Monday, even though the S&P 500 advanced as much as 2%. Moreover, in early Asian trade, the dollar index tested the 77.20 resistance area, which has been holding for two weeks now. In case the market actually pulls the move above... |
| No Call for a New Reserve Currency from the G-20
September 28, 2009 at 10:07 am
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| | USD traded mixed Monday as the G-20 meeting ends without a fresh call to replace the USD as the world's reserve currency. G-20 officials announced Friday that the G-20 will supplant the G-8 as the international economic council and include developing nations like China, Brazil and India. The G-20 proposes... |
| Forex Fundamental Outlook
September 28, 2009 at 10:06 am
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| | World Bank President Zoellick reported the U.S. dollar could lose its status as the dominant reserve currency but noted it will remain a "major currency," adding the euro is a "respectable alternative if the dollar is weak." European Central Bank President Trichet optimistically reported "There has been no materialization of... |
| Wheel-Spinning Majors
September 28, 2009 at 7:15 am
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| | The markets are diverging on Monday, with global equities having weathered a drop to support and reversed higher, including the Japanese Nikkei breaking 10,000 and reversing back higher. However that move has not lead to U.S. dollar selling to the degree that there was dollar buying as equities made their... |
| JPY Consolidates at 8-Month High versus USD
September 28, 2009 at 6:35 am
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| | The main focus of Monday's trade was confusion over Japan's JPY policy and uncertainty about the global economic outlook as equity markets decline in Asia. JPY traded at an eight month high versus the USD and firmed in cross trade in reaction to a statement from Japan's Finance Minister Fuji... |
| Late European Session Snapshot
September 28, 2009 at 5:33 am
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| | It's been an extremely docile day after the early JPY dramas in Asia; European equities have performed solidly after futures pointed to a lower open, and US indices are in positive territory on early trading. The only data releases have been German regional and national CPI for Sep; the overall... |
| U.S. Market Update
September 28, 2009 at 5:13 am
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| | In currencies, price action in the greenback continues to be heavily influenced by equity movements. EUR/USD tested the 1.4660 area as the S&P Dec futures went over the 13 handle higher at 1,054. The Euro ignored commented from Germany's Chancellor Merkel, who noted that there would not be no new... |
| A Week Full of Major Market Movers, BE AWARE!!!
September 28, 2009 at 5:10 am
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| | The U.S. economy lacks economic fundamentals today, however stock markets were still able to rise snapping a 3-day losing streak, as news emerged that acquisitions and mergers started to increase from a 6-year low, meanwhile, important data will be released this week, as it should provide further hints on the... |
| Fujii's High-Wire Act Has Yen in Demand
September 28, 2009 at 5:09 am
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| | Imagine a wise old Japanese acrobat balanced precariously above the circus ring with eyes watching in the event the old man loses his balance. His arms outstretched, he tries to reach one end of the rope before he loses his self trust forcing him to turn around, only to realize... |
| Afternoon Forex Overview
September 28, 2009 at 4:39 am
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| | The U.S. dollar is moderately higher against most currencies Monday morning as investors remain apprehensive about the global economy and riskier assets, with the Japanese yen the only major currency able to advance against the greenback. The dollar has pared its gains against most major currencies in North American trading... |
| Asian Session Opens Week with a Bang with JPY on Wild Roller Coaster Ride
September 28, 2009 at 3:57 am
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| | The Yen started the week with wild gyrations after new Finance Minister Fujii unwisely made very direct remarks about the Yen's strength, suggesting that the moves in the currency thus far were not excessive. This was seen as waving the red flag in front of the bull's nose, and the... |
| Yen-Yikes!
September 28, 2009 at 3:52 am
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| | Talk about fundamental disconnect - yikes! Traders are all over the Japanese yen - it is the soaring against all comers. Some traders are eyeing the 85 level, an area not seen since 1995. Other than a belief Japan's Finance Minister, Hirohisa Fujii, is unconcerned about a stronger yen (countered... |
| A Day Ahead of the UK's Gross Domestic Product...
September 28, 2009 at 2:29 am
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| | The week begins smooth ahead of a busy week especially as tomorrow the UK is going to release its GDP final reading for the second quarter with expectations showing that the contraction will narrow to 0.6 percent from the preliminary contraction of 0.7 percent. |
| USD and JPY Higher, Possible End of Weak JPY Policy
September 28, 2009 at 2:28 am
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| | USD is trading higher and the JPY trades at an eight month high versus the USD as the trade reacts to weaker Asian equity markets and confusion over Japan's JPY intervention policy, EUR rallied after the Merkel election victory in Germany EUR gains were limited by selling in the EUR/JPY... |
| A Tranquil Beginning for the Week Ahead of the Release of Important Data
September 28, 2009 at 1:33 am
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| | Today, there is no economic data from the Euro Zone; however, there is important data released from the large economies in the euro area ahead of important data released this week. The euro zone has shown high progress recently, compared with other large economies, due to the wise monetary policies... |
| Majors Turn Around In European Trade
September 28, 2009 at 1:03 am
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| | Overall, the dollar strengthened across the board around the Sunday open, something that has not happened too often through the summer. The dollar index rose as much as 50 basis points, as the equity cash and futures markets were hammered lower. However, things returned to normal after the initial selling... |
| London Session Recap
September 28, 2009 at 12:38 am
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| | Evidence of corrective activity became clear across many currency pairs at the start of the European session in reaction to strong moves registered last week and in Asia overnight. Cable is off its lowest levels and EUR/GBP has steered away from breaking above the 0.93 level. Even so, sterling is... |
| Sterling Remains Under Pressure
September 28, 2009 at 12:26 am
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| | Overall confidence in Sterling will remain weak in the short term with expectations that the Bank of England will maintain a low interest rate policy. There will also be expectations that policymakers will favour a weak currency to support the economy. Officials will not want uncontrolled selling and some supportive... |
| European Market Update
September 28, 2009 at 12:06 am
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| | In Currencies: The European morning saw a retracement of the pre- Tokyo price movements in the GBP and JPY pairs. Japan's Finance Minister Fuji readjusted FX rhetoric to note that the Ministry was watching the price movement carefully after USD/JPY pair tested the 88.22 level in Sydney. USD/JPY tested 89.65... |
| Risk Aversion Leads Equities Lower, USD Higher
September 27, 2009 at 11:51 pm
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| | A new week begins and risk aversion is the dominant driver of FX markets. The broad USD move lower began showing signs of fatigue last week, and after some disappointing US data (durable goods orders, existing/new home sales figures); the markets have reined back their longs in commodities and risky... |
| USD/JPY Drops Below 90 Mark
September 27, 2009 at 11:44 pm
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| | On Friday, markets continued to test the resilience of the new Japanese government on their no intervention approach. This morning, the Japanese Fin Min already made a step backward trying to slow the ascent of the yen. A new selling wave in GBP/JPY, through the crosses, hammered sterling across the... |
| G20 Fails To Move Markets
September 27, 2009 at 10:04 pm
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| | FX markets were quiet at the start of the week, with only the JPY seeing any real activity. Asian equity markets are currently trading lower and European futures are looking to follow. Risk appetite declined and with it risk correlated trades. The EURUSD traded down to 1.4600, while the AUDJPY... |
| The South Korean Government Supports Recovery By Increasing Spending
September 27, 2009 at 9:15 pm
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| | The South Korean government is still striving to get sure that economic recovery in the country well supported, especially since the outlook of the global economy in not clear due to the continued weakness in demand. This is pushing policy makers in South Korea not to rush into putting an... |
| Morning Forex Overview
September 27, 2009 at 9:13 pm
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| | The dollar fell to an eight-month-low against the yen in Asia Monday due to a growing view that U.S interest rates will remain low for longer than expected, while the euro also dropped to a two-month-low against the yen as a result of risk aversion. |
| FX Daily Report
September 27, 2009 at 8:53 pm
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| | The U.S. dollar fell to its lowest in eight months against the yen on Monday, as investors unwound short yen positions and as expectations that Japan will intervene at these levels receded. The dollar dropped to as low as 88.23 yen, its weakest since late January when it hit a... |
| Credit Markets Seems To Reflect Ample Liquidity And Will Lead Equities Higher
September 27, 2009 at 8:45 pm
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| | Both Durable Goods Orders and New Home Sales were lower than expected on Friday – despite first-time home buyers still being eligible for the $8K tax credit. Beginning signs of risk-aversion in the FX market: USD and JPY strengthening at the expense of EUR and AUD. GBP under severe pressure.... |
| Carnage In Asia As Short JPY Positions Squeezed Aggressively
September 27, 2009 at 8:26 pm
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| | In the end it was a definite 'risk off' day of Friday as weak US data in the form of durable goods and new home sales outweighed any positives to be gleaned from a final Michigan sentiment survey at its highest level since early 2008. |
| Asia Session Recap
September 27, 2009 at 7:57 pm
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| | The new week in Asia started with an interesting series of events that pushed the dollar and yen higher in moves that were reminiscent of Friday. USD/JPY began the day at highs of 89.65 and began to slide as Asian stocks collapsed out of the gate, following the lead of... |
| Today's Key Points
September 27, 2009 at 7:53 pm
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| | he G20 statement did not bring any direct references to the currency market - besides the standard comment on the desire for stable markets aligned with fundamentals. However, it is difficult not to see the reserve accumulation in Asia (the biproduct of dollar pegs) as part of the current global... |
| Asian Market Update
September 27, 2009 at 7:30 pm
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| | In currencies, mixed comments from Finance Minister Fujii regarding the administration's comfort levels with JPY strength took the dollar and European crosses on a rollercoaster ride. USD/JPY fell below 88.40 before returning above 89.50, EUR/JPY tested the downside of 130.00 before bouncing above 130.50, and GBP/JPY fell 3 big figures... |
| US Stocks Fall For A Third Day
September 27, 2009 at 6:24 pm
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| | U.S. Dollar Trading (USD) failed to gain from the fall in stocks although any weakness in Majors was mild except for the USD/JPY. Oil was also able to bounce after heavy losses during the week as concerns over Iran's second nuclear reactor sparked fresh geopolitical concern. August Durable Goods fell... |
| Daily Financial Market Outlook
September 27, 2009 at 6:04 pm
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| | Further signs of economic recovery are expected this week, but we are still at the early stages and very stimulative policy measures remain in place. In the UK, a weaker sterling, such as we have seen in the past week, is a necessary prerequisite for a structural rebalancing of the... | | | 
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| EURGBP: Attention Now On The 0.9499 Level
September 28, 2009 at 6:30 am
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| | With its short term uptrend triggered off the 0.8456 level decisively pushing through the 0.9082 level, its April'19'09 high the past week, EURGBP now eyes a move higher towards the 0.9489 level where its Mar'09 high is sited.Although a price stall is now seen which is expected following its recent... |
| USD/JPY Recovers After Heading Towards January Lows
September 28, 2009 at 5:53 am
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| | The USD/JPY's long-term downtrend kicked in much quicker than we anticipated. The psychological 90 level didn't put up much of a fight, certainly a negative technical sign. Investors continued to snatch up the Yen after the BoJ confirmed that it may be less inclined to intervene in FX markets than... |
| GBP/USD Continues its Rapid Descent
September 28, 2009 at 5:52 am
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| | The Cable has deteriorated faster than we anticipated, blowing right past the psychological 1.60 level with little hesitation. The GBP/USD has proceeded to decline below June 8th lows, a significant negative technical development in our eyes. The Cable appears to be committing to a more protracted downtrend pattern. Though the... |
| EUR/USD Climbs Back Above 9/21 Lows
September 28, 2009 at 5:51 am
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| | The EUR/USD is trading back above 9/21 lows, recovering from earlier losses while avoiding a retest of 1.45. Meanwhile, the EUR/GBP is trading off of intraday highs after touching .93. Therefore, the EUR/USD is rebounding with a broad-based dip in the Dollar rather than thriving off of the Euro's relative... |
| EURUSD: Corrective Pullback Extension Unfolds
September 28, 2009 at 5:16 am
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| | Corrective weakness activated at the 1.4844 level continues to extend pushing EUR to as low as 1.4563 in early trading today and suggesting that further nearer term losses could develop towards the 1.4514 level where its Sept 14'09 low is located. Below that level should turn focus to its strong... |
| Eur/Usd Pull-back
September 28, 2009 at 1:39 am
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| | The euro has broken through the 1.4610 support area in the past sessions, as expected. Traders however, should be very careful with the dollar long positions from the current price area as wave I) may just be completed. If this is the case then a long-euro corrective pull-back into wave... |
| Currency Technical Report
September 27, 2009 at 11:56 pm
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| | The week starts negative for euro, as it moved below the base of 1,4600, confirming the short term trend reversal and the short term tops formation. The downward break of the first important support levels in stock indices and crude oil, indicate that the decline is likely to be resumed.... |
| Forex Technical Analysis
September 27, 2009 at 11:27 pm
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| | EUR/USD is in a broad consolidation, after bottoming at 1.2331 (Oct.28,2008). Technical indicators are neutral, and trading is situated above the 50- and 200-Day SMA, currently projected at 1.4134 and 1.3523. |
| Foreign Exchange Market Commentary
September 27, 2009 at 10:35 pm
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| | EUR/USD closed lower on Thursday as it consolidates some of this month's rally. The mid-range close sets the stage for a steady opening on Friday. Stochastics and the RSI are overbought but remain neutral to bullish signalling that sideways to higher prices are possible near-term. If it extends the rally... |
| Daily FX Report
September 27, 2009 at 10:28 pm
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| | Since the beginning of September, the NZD has been trading in a bullish trend. Now, the NZD reached the bottom of the Bollinger Bands. Five times before, when it touched the low Bollinger Band, it recovered to or over the middle Bollinger Band line. Also the RSI may indicate a... |
| Forex and Dow Jones Recommended Levels
September 27, 2009 at 10:23 pm
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| | EUR/USD Today's support: - 1.4552 and 1.4536(main), where correction is possible. Break would give 1.4497, where correction also may be. Then follows 1.4476. Break of the latter would result in 1.4444. If a strong impulse, we would see 1.4425. Continuation will give 1.4405. |
| Forex Technical Analytics
September 27, 2009 at 9:09 pm
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| | The pre-planned long positions from key resistance range levels were implemented but with loss in the achievement of minimal estimated target. OsMA trend indicator, having marked bullish activity priority at the break of key resistance range levels gives grounds to preserve bullish direction priority for planning of trading operations for... |
| FX Technical Analysis
September 27, 2009 at 8:37 pm
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| | EURUSD Comment: Retreating neatly from this year's high at 1.4845, still clearly above the most recent Fibonacci retracement though below the nine-day average for the first time this month. Allow for more sideways work today noting that the Euro is on its way to becoming oversold. |
| Technical Analysis for Crosses
September 27, 2009 at 8:31 pm
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| | Sterling versus Japanese yen has collapsed downwards, respecting our daily double top formation scenario. Now the door is opened to reach the detected technical target of the pattern around 137.50 first, followed by 134.95 over the short term basis and any upside movements should be seen as a correction. AROON... |
| Technical Analysis for Major Currencies
September 27, 2009 at 7:48 pm
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| | The Euro versus Dollar pair was able to form a bearish technical pattern, seen in the image above, with a neckline at 1.4615. We expect the pair to decline on the intraday and short term basis, targeting 1.4360 before extending declines towards 1.4275. The stochastic indicator is showing oversold signs,... |
| FX Technical Commentary
September 27, 2009 at 6:27 pm
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| | Euro 1.4590 Initial support at 1.4516 (Sept 14 low) followed by 1.4467 (Sept 9 low). Initial resistance is now located at 1.4844 (Sept 23 high) followed by 1.4866 (September 22 2008 high) |
| The Daily Forecaster: USDJPY
September 27, 2009 at 5:52 pm
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| | Price resumed its decline on open this morning and has reached 88.23. I do see support in the 88.14-23 area - and good enough to provoke total reversal. However, if I look at the momentum position only the 8 hour, daily and weekly charts are showing potential for a bullish... |
| Daily Technical Analysis
September 27, 2009 at 3:38 pm
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| | The EURUSD bullish scenario is still intact by a rejection to move below 1.4595 and bounce to the upside on Friday. I think we are in no trading zone now and the bearish correction/reversal warning is still there. A look at my h4 chart below we can see that after... | | | 
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| Forex Exchange Morning Report
September 27, 2009 at 3:19 pm
|
| | Equities and risk currencies slightly extended a reversal from last week's peaks, US data contributing to a 0.6% fall in the S&P500. Durable goods orders fell against both consensus and the previous month, while new home sales also disappointed. The large upward revision to consumer sentiment had less impact. Oil... |
| Volatile Start To Trading Week
September 27, 2009 at 3:11 pm
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| | Overall, the currency market opened without much excitement. The only pair to have a serious gap was the pound at 30 pips, and the pair quickly closed it before falling another 90 pips. News over the weekend centered on the Group of 20 leaders as they discussed ongoing financial regulation... | | | 
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| Aud/Usd Signals From S&P Bollinger Bands
September 27, 2009 at 9:56 am
|
| | Bollinger bands are designed to signal a trend continuation or reversal, and when used to work off the center line breaks, rather than trading the outer band action, can be a good secondary confirmation of potential price action to come. As a stand-alone indicator they sometimes struggle to keep up... |
| Usd/Jpy Correction
September 27, 2009 at 9:54 am
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| | Usd/Jpy has broken through the 90.11 lows recently, which means that the red wave B is not done yet. As such, we are looking for a move lower, near to the 89.20 area where the bounce higher from the Fibonacci support zone may appear. We will be looking for an... | | | 
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| EMU Economic Indicators Preview
September 26, 2009 at 8:32 am
|
| | The harmonized EMU unemployment rate has been rising since April 2008, by a total of 2.3 percentage points to 9.5% so far. The regional differences are striking: while the German rate is only 0.2 points higher than in March 2008, the Spanish rate jumped by more than 9 points in... |
| Weekly Economic and Financial Commentary
September 26, 2009 at 8:24 am
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| | The Leading Economic Index may be giving us some key clues on the answer to the often asked question about what the letter shape of the economic recovery will most closely resemble (V, W, U or L). The LEI fell for 20 consecutive months following its peak in July 2007,... |
| The Weekly Bottom Line
September 26, 2009 at 8:13 am
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| | The U.S. leading indicators were up 0.6% in August, the fifth consecutive monthly gain, serving as a good indication that economic activity continued to over the third quarter. While we expect real GDP growth to jump 4.0% annualized in that quarter, the vast amount of fiscal stimulus pumped into the... |
| Weekly Focus: A Global Policy Bonanza
September 26, 2009 at 8:01 am
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| | This week brought a bonanza of news on global economic policy issues. First, the discussion among monetary institutions about how and when to exit from the extraordinary monetary policy measures taken during the crisis goes on. While most of the major central banks remain quite dovish, this does not hold... |
| Pound Falls Sharply on BoE Governor King's Comments
September 26, 2009 at 7:53 am
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| | Sterling has been one of the weakest currencies this week, with only the Canadian dollar underperforming in the G-10 currency space. GBP/USD has closed the week at 1.5992, recording a fall of 1.7%. The depreciation in the pound has been broad based with GBP/ EUR also falling 1.7%, to close... |
| Global Financial System Facing Challenges
September 26, 2009 at 7:48 am
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| | In a very quiet week the most important development was the release of the Reserve Bank of Australia's Financial Stability Review. Not surprisingly the assessment of the health of the Australian banking system was glowing. The banks' growth since the last recession has concentrated on mortgages. Whereas in the last... | | | 
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| EUR/USD Weekly Outlook
September 26, 2009 at 6:29 am
|
| | EUR/USD edged higher to 1.4842 last week before treating sharply. The case of reversal continued to build up with bearish divergence condition in 4 hours MACD but there is not confirmation yet with 1.4611 support intact. Nevertheless, while another rise cannot be ruled out, we'd continue to expect further loss... |
| USD/JPY Weekly Outlook
September 26, 2009 at 6:18 am
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| | USD/JPY's fall from 97.77 resumed after recovery from 90.12 was limited at 92.52 and dived to as low as 89.51. Initial bias remains on the downside this week. Sustained break of lower channel support (now at 89.50) will pave the way for further decline to retest 87.12 low. On the... |
| GBP/USD Weekly Outlook
September 26, 2009 at 5:58 am
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| | After initial recovery, GBP/USD's fall resumed and dived sharply to as low as 1.5915 last week. The strong break of 1.6111 support confirmed the medium term reversal pattern and GBP/USD should have topped out at 1.7043. Initial bias remains on the downside this week for 100% projection of 1.7043 to... |
| USD/CHF Weekly Outlook
September 26, 2009 at 5:37 am
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| | USD/CHF dipped further to 1.0185 last week but recovered since then. The case of reversal continues to build up with bullish convergence conditions in 4 hours MACD but there is not confirmation yet with 1.0388 resistance intact. Initial bias remains on the downside this week. Break of 1.0388 will indicate... |
| AUD/USD Weekly Outlook
September 26, 2009 at 5:28 am
|
| | AUD/USD edged higher to 0.8787 last week but failed to sustain gain there and settled back into recent range. The case for reversal is building bearish divergence conditions in 4 hours MACD and RSI, but there is not confirmation yet with 0.8589 support intact. Nevertheless, while another rise cannot be... |
| USD/CAD Weekly Outlook
September 26, 2009 at 5:18 am
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| | After initial setback, USD/CAD's rebound from 1.0590 resumed and reached as high as 1.0981 last week. The development affirms the case that USD/CAD has bottomed out at 1.0590. Initial bias remains on the upside this week and further rally should be seen to 1.1101 resistance first. On the downside, below... |
| EUR/GBP Weekly Outlook
September 26, 2009 at 4:54 am
|
| | EUR/GBP's strong rally continued last week and extended to as high as 0.9217 so far. Initial bias remains on the upside and further rise should be seen to 61.8% retracement of 0.9799 to 0.8399 at 0.9264 next. Break will then target 0.9494 resistance. On the downside, below 0.9144 minor support... |
| EUR/CHF Weekly Outlook
September 26, 2009 at 4:39 am
|
| | EUR/CHF's fall from 1.5364 resumed last week and dropped to as low as 1.5079, breaking 100% projection of 1.5380 to 1.5108 from 1.5364 at 1.5092. Further decline cannot be ruled out but after all, price actions from 1.5380 are treated as corrective in nature. Hence, downside should be contained above... |
| EUR/JPY Weekly Outlook
September 26, 2009 at 4:32 am
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| | After climbing to 135.47, EUR/JPY reversed and fell sharply to as low as 131.51. The development suggests that corrective rise from 131.00 has completed and decline from 138.70 is resuming. Initial bias remains on the downside for retesting 131.00 support first. Break will confirm fall resumption and target 100% projection... |
| GBP/JPY Weekly Outlook
September 26, 2009 at 4:12 am
|
| | GBP/JPY fell sharply to as low as 142.71 last week and the strong break of 146.75 key support confirmed medium term reversal. Initial bias remains on the downside this week and further fall should be seen to 50% retracement of 118.81 to 163.05 at 140.93 first. Break will target 61.8%... | | | 
Email 1 of 6  Hello, Welcome to Google AdWords! We want to wish you every success with your new online campaign and let you know there is help at hand if you need it. To get you started we've designed a short email series, The AdWords Welcome Pack, to give you a solid foundation to achieve success with your new online campaign. This email covers the top 4 things you should know once your ads are set up and activated: how you can see your ad, pay for your AdWords advertising, control your costs and organize your account. You'll receive your next 5 emails on a weekly basis, so keep an eye out for them! 1. Where is my ad?  Check if your ad is up and running using the Ad Preview tool. Type a keyword from your account into the Ad Preview tool, and it will show you exactly which ads are appearing for your keywords in any given location, including your own ad. We suggest you view your ad with the Ad Preview tool instead of searching on Google. When you search for your ad multiple times on Google, it can affect your ad performance by showing your ad too many times without being clicked on. If you can't see your ad, use the Ads Diagnostic Tool to help identify the reason it's not showing. Remedying the problem can be simple. Bear in mind that your ad will only show once you have entered your billing details. If you haven't done this yet, log in to your account now to select one of the payment methods below and activate your account. 2. How can I pay for my AdWords advertising? Available payment options depend on the country of your billing address and the currency with which you make payments. AdWords has 2 main payment options – prepay and postpay. The way you're charged varies dependent upon the billing method you've chosen. Find out what's available to you on our Payment Options page. Once you've chosen a billing method, find out when you will be billed and how you can print invoices in our online AdWords Beginner's Guide. Please note: once you've chosen a billing option, either prepay or postpay, it is not possible to switch between the two within your AdWords account, so choose carefully. 3. What will my AdWords advertising cost? With AdWords, you are in control! You control the amount you pay with your daily budget and maximum cost-per-click bids (Max CPC). Your daily budget is the maximum you're willing to spend per day. This amount is entirely up to you and you can adjust it at any time. You are also in charge of the max CPC for each keyword within your campaign. This is the amount you're willing to pay each time someone clicks on your ad. The actual cost of each click can be lower than your max CPC bid. Learn more about how to adjust your budget and keyword CPCs. 4. How should I organize my account?  With AdWords, the organization and structure of your account is important. It can have a huge effect on the performance of your campaigns. We recommend you structure your account in a similar way to your website. So, if you offer multiple products or services, you should create a new campaign for each product/service. Each campaign will contain ad groups that should be based on different themes. Within each ad group are your ads and keywords. Your ads are what your customers will use to decide whether or not they will visit your website, and your keywords are the words your potential customer will use when searching for your ad. Take a look at an example account structure to see how you might structure your own account! If you would like more information about these topics, please visit our online AdWords Beginner's Guide. We hope you found this first email in the AdWords Welcome Pack useful! We welcome any feedback you may have regarding this email, so please let us know what you think. Thanks and happy reading, Laura The Google AdWords Team P.S. Next week we'll cover everything you need to know about how to choose successful keywords! Need a little help? © 2009 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Unsubscribe: We sent you this email because you have indicated that you are willing to receive AdWords newsletters. If you do not wish to receive emails of this nature in the future, please visit your account's Communications Preferences page (AdWords login required). Remove the check beside 'Newsletters,' and click 'Save Changes.'
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